![]() But considering Bey’s ancestry, it feels like a deeper statement about how Beyoncé has turned the pain of colonialism on its head, standing defiant. Bey renting out the Louvre for a video and stunting head to toe in Burberry in front of many famous works of art could be seen as Bey getting her Josephine on.Īgain, at face value, it could just be a slick reference intended for art history nerds. Twitter user Queen Curly Fry points out the depth of this moment’s significance: Napoleon’s wife Josephine was crowned an empress while rocking expensive clothes during the coronation. In the video, Beyoncé appears with her dancers in front of Jacques Louis David’s The Coronation of Napoleon-which features Napoleon crowning Josephine-while singing about her “expensive fabrics”. Beyoncé’s French-Creole ancestry (on her mother’s side) give her ties to the slave trade and Napoleon III, who colonized Europe, North Africa, and other areas during his reign from 1852 to 1870. The Neoclassical pieces featured in the “Apeshit” visuals appear for a potent purpose. Rest assured, nothing The Carters do is by accident. When you dig deeper into how Bey and JAY incorporated the Louvre’s famed work in “Apeshit,” there is plenty of powerful symbolism to unpack. On sight, filming a video in such a famous venue is the ultimate flex-which one of your faves not named JAY-Z or Beyoncé could ever pull this off? The museum is home to some of the world's most famous works of art, including the Mona Lisa and Virgin and Child with St Anne. How did the “Apeshit” video end up getting shot in the Louvre, though? A spokesperson for The Louvre told Vulture that The Carters presented a concept that “showed a real attachment to the museum and its beloved artworks” in May of 2018.Įven if you aren’t an art historian, you’ve probably heard of the Louvre It’s the largest art museum in the world, bringing in over 8.1 million visitors in 2017 alone. JAY and Bey’s appreciation for art-evidenced by the pair dropping $4.5 million on a Basquiat piece ( Mecca, 1982) back in 2013-has even rubbed off on their daughter, Blue Ivy, who purchased a piece by Tiffanie Anderson for nearly $20,000. Holy Grail single “Picasso Baby,” a song about his growing love for art, into a performance art piece alongside Serbian performance artist Marina Abramović. The superstar couple’s music video inspired detailed analysis by fans and art experts alike and provided subtle commentary on their marriage, as well as society at large (read: the objectification of black bodies, the omnipresence of religious iconography in pop culture, and above all else, black excellence).Hov even turned his Magna Carta. “No other museum in the world has ever equaled this figure.” According to the museum, a big part of the record-breaking attendance can be attributed to the Carters’ music video, which was shot entirely in the 652,000-square-foot space, showcasing a number of the institution’s most renowned pieces, including Leonardo da Vinci’s Mona Lisa, Rosso Fiorentino’s Pietà, and the Venus de Milo. ![]() “The Musée du Louvre had a record 10.2 million visitors in 2018-an increase of 25 percent in comparison with 2017,” the statement reads in part. According to a recent statement made by the Louvre museum in Paris, Beyoncé and Jay-Z’s critically acclaimed music video for their 2018 hit, "APESH*T", had a direct impact on the museum’s attendance this past year. ![]() Leave it to the Carters to help elevate already elevated art.
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